A gift is a voluntary act which does not require anything in return. Even though it involves possibly a social expectation of reciprocity, or a return in the form of prestige or power, a gift is meant to be free. By extension the term gift can refer to anything that makes the other more happy or less sad...
Promotional items are widely appreciated and often requested because they appeal to all ages and effect all five senses. The use of these items is gaining popularity because they are able to be targeted to specific markets.